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Choosing the right structure for your website. Deciding on the server's location. Ensuring the correct hreflang implementation.

Paid search traffic: Traffic from search engine results that is the result of paid advertising via Google Ads or another paid search platform. Referral traffic: Traffic that occurs when a user finds you through a site other than a major search engine.

Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it.