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#WLFI #Trump #Crypto On September 1, 2025, the World Liberty Financial (WLFI) token — deeply involved with the Trump family — officially launched on multiple exchanges worldwide, including Binance, OKX, Bybit, Kraken, Bitget, MEXC, Gate.io, SuperEx, and other mainstream platforms. The event quickly sparked global discussion: the #WLFI tag trended on X, 24-hour trading volume surpassed US$4.6 billion, and its market cap once surged to US$6.5 billion on day one, briefly ranking among the top 25 crypto assets globally. However, within just a few hours, WLFI’s price experienced extreme volatility — from a spike to a sharp halving: the opening high reached US$0.47, then fell to as low as US$0.20, a drop of more than 56%. This pattern not only recalls previous “story token” cases, but also left the market oscillating between excitement and doubt. This article, combining public data and market feedback, takes a deep look at WLFI’s listing landscape: why did it attract such massive attention? What logic underlies the large price swings? And where do the opportunities and risks lie for ordinary investors and exchanges respectively? Click to register SuperEx Click to download the SuperEx APP Click to enter SuperEx CMC Click to enter SuperEx DAO Academy — Space Background and Positioning of WLFI: More Than Just a “Political Token” WLFI stands for World Liberty Financial. The project began in 2023, spearheaded by real estate tycoons Steve Witkoff and his son, with deep involvement from the Trump family. Donald Trump himself serves as “Chief Crypto Advocate,” while Eric, Don Jr., and Barron appear as “Web3 Ambassadors,” giving the project a strong political and traffic halo. But WLFI does not position itself as a mere meme or political token; instead, it emphasizes becoming a bridge between TradFi and Web3. Its ecosystem narrative includes: Stablecoin USD1: a fully reserved dollar-pegged stablecoin, already integrated with Solana, with future cross-chain support; Multi-chain deployment: covering Ethereum, Solana, and BNB Chain to ensure higher liquidity and ecosystem penetration; Community governance: WLFI holders can participate in protocol governance, with each wallet’s voting power capped at 5% to prevent whale dominance; Anti-CBDC stance: advocates that a U.S. dollar stablecoin can serve as a decentralized alternative, emphasizing financial freedom and American values. In other words, WLFI positions itself as a composite narrative of “politics + finance + Web3,” leveraging the Trump family’s traffic effect while seeking alignment with mainstream DeFi via stablecoin, lending, and governance functions. Listing Panorama: Global Coverage + Community Expectations WLFI’s launch was not confined to a few platforms but was an all-around exchange debut: Binance, OKX, Bybit, Bitget, SuperEx, Kraken, MEXC, Gate.io, HTX, KuCoin, LBank, Bitrue, Flipster, as well as Uniswap and Raydium, ensuring on-chain tradability. By region: Korean exchanges Upbit and Bithumb joined, attracting substantial Asian capital; Coinbase followed a bit later, covering U.S. users. This near “full-coverage” listing strategy gave WLFI massive liquidity support in a short time. According to Coinglass data, open interest on launch day once approached US$1 billion, with combined spot and derivatives volume exceeding US$4.6 billion. For exchanges, such a globally watched hot asset carries huge risks, but also represents a concentrated explosion of liquidity and trading demand. On September 1, 2025 at 13:30 (UTC), SuperEx opened trading for the WLFI/USDT pair, becoming one of the first/day-one exchanges to list it. Circulating Supply Exceeded Expectations: The Fuse for the Day-One “Halving” The most contentious focus after WLFI’s launch was that the initial circulating supply far exceeded market expectations. Total supply: 100 billion tokens; Initial circulating supply: 24.67 billion tokens, about 24.7%; Market’s prior expectation: 3–5 billion tokens. This discrepancy directly led to heavy selling pressure post-listing. In particular, early investors bought tokens at US$0.015 and US$0.05 during two 2024 financing rounds, with an average cost of about US$0.027. When the token price briefly spiked to US$0.47 intraday, early investors’ paper gains approached US$1.9 billion, about 3.5× their input. Faced with such windfall profits, whale profit-taking was hardly surprising. Data show that 80% of the top ten public-sale investors partially or fully sold. This also explains why WLFI dropped by more than 56% within just a few hours. The Trump Family’s Wealth Effect: 83% Liquidity Control Among all holders, the biggest winners are undoubtedly the Trump family. Tokens directly or indirectly controlled by the Trump family total about 20.6 billion, accounting for 83.7% of circulating supply; among these, 10 billion are held by the project treasury, 7.78 billion allocated to strategic partner Alt5 Sigma (a Trump family holding company), and 2.88 billion for marketing and liquidity. In addition, the Trump family raised about US$1.5 billion in cash via token sales, with the valuation of unvested tokens around US$8.2 billion. From a wealth-efficiency perspective, WLFI enabled the Trump family to achieve unprecedented capital magnification in a very short time. At the same time, the very high concentration has raised doubts about the project’s decentralization. Violent Turbulence in the Derivatives Market WLFI’s sharp swings hit not only the spot market but also the derivatives market directly. Within hours of listing, total liquidations across the network reached US$12.36 million; Of that, long liquidations were US$8.51 million and short liquidations US$3.85 million; A large number of leveraged longs that chased the rally were forcibly closed, exacerbating the decline. Notably, of the first unlocked 4 billion tokens for early investors, about 720 million remain unclaimed, which means selling pressure has not been fully released and may continue to affect price action going forward. Divergent Market Views: Opportunities and Risks Coexist WLFI’s listing split the market into two sharply different camps: Bulls: argue that WLFI’s narrative is unique — political backing from the Trump family plus DeFi functionality such as stablecoin, lending, and governance. In the short term it may break US$0.30 again, and in the medium to long term it could gain institutional tailwinds under a U.S. financial narrative. Bears: question opacity in the token-economic model, especially since details were released only one hour before listing; the initial float far exceeded expectations; and the project exhibits a severe “wealth transfer effect,” possibly making it a short-term hyped “story token.” Based on historical experience, WLFI could become a narrative-driven star asset — or cool rapidly under the double pressure of sell-offs and regulation. Conclusion WLFI’s launch is undoubtedly one of the landmark events in the 2025 crypto market. It blends political narrative, financial design, and Web3 concepts, creating enormous short-term wealth effects and market volatility. However, the rapid halving in price, high concentration, unlock-driven selling pressure, and regulatory uncertainty all make its long-term outlook challenging. Ultimately, WLFI’s success or failure depends not only on the Trump family’s traffic and narrative, but also on whether it can truly deliver in its stablecoin, lending, and governance ecosystems. That is the key the market will keep pressing for.