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Traffic’s coming in — but no clear results? You might be reading your metrics wrong

You’re bidding well, getting impressions, maybe even clicks — but conversions aren’t there. Or you’re making money… but don’t know why one campaign works and another doesn’t.

Most of the time, it’s not about traffic quality. It’s about understanding your numbers. CTR, CR, EPC, ROI — they don’t mean much if you’re not reading them right.

We put together a quick, clear breakdown of key metrics — and why OnClickA’s dashboard makes it easy to track what matters.

Take a few minutes to figure it out now — before it starts costing you more than it should.

👉Read here

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facebook.thumb.png.e514d98dfbba31b1b04ea2cf8942b7d3.png8 Monetization Tips from an Expert Who Sees Publisher Setups Every Day

Most publishers know how to monetize traffic. They set up a few formats, join a network, and let it run. And it works — to a point.

But many hit a ceiling. Revenue stalls. Improvements slow down. And often, what’s missing isn’t something big — it’s a few small, strategic changes.

We asked an expert who works with publishers every day: what do people overlook when setting up monetization? He shared 8 practical tips that can help unlock more value from the traffic you already have.

[Read the full article] — it’s clear, simple, and based on real experience.

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Premium Traffic. Smarter Targeting. Real-Time Results. Magic? No, RTB.

If you haven’t heard of RTB — or haven’t tested it yet — it might look like magic when your ads start hitting exactly the right users.

With OnClickA’s RTB supply, advertisers get direct access to 4B+ daily impressions across 240+ GEOs — all clean, brand-safe, mainstream traffic.

Advertisers: Reach your ideal audience with advanced targeting (GEO, device, Frequency Capping) and unique formats like Telegram Mini App Ads.

Publishers: Maximize revenue with competitive auctions and diversified ad formats like Video, Native, Push, and more.

Setup is simple: just provide your feed — we’ll take care of the rest.
Full support, live tracking, and real results.

Want to dive deeper into how RTB works? Try it now

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Still ignoring the easiest lifetime income in your niche?

You’re already sending traffic. So here’s a question: why not earn a lifetime commission while you’re at it?

Yes, we’re talking about that OnClickA affiliate program. If you know people who spend on traffic — you could be quietly earning 5% of their spend, every week. For as long as they advertise.

5% from every dollar your referral spends
Lifetime
Weekly payouts
Transparent statistics


If you’re even loosely in the media buying / affiliate / ad ops world — this is probably the lowest-effort passive stream you can plug into.

If it’s been on your radar — maybe it’s time to actually give it a shot.

Get a referral link

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Top Up, Get a Bonus — and Win Something Big

Need a reason to top up this week? We’ve got two: from now until June 30, you can get up to $200 in bonus funds — and automatically join our big summer giveaway, no sign-ups needed.

New to the platform or topping up for the first time? Use promo code HELLOSUMMER on a $100+ top-up and get a +10% bonus (up to $200). Valid once per account, for first-time top-ups only.

The giveaway kicks off in July — with big, exciting prizes we’ll reveal soon. And if you use the bonus now, you're already in and have a chance of winning. No forms, no extra steps required.

Claim Bonuses and Enter Giveaway

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What Ad Format Should You Really Be Using? Here's a Straightforward Guide

Hey everyone!
If you’re a publisher trying to make sense of which ad formats to use on your site — this one’s for you. Monetization isn’t just about putting banners everywhere. Choosing the right format can seriously boost your revenue and keep your users from bouncing.

We’ve put together a practical guide that breaks down 3 ad formats that work really well for mainstream traffic:
👉 Popunders
👉 Interstitials
👉 In-Page Push

Inside the guide:
🔹 What each format looks like (with examples)
🔹 Which offers perform best with which formats
🔹 Tips on how to combine formats without killing UX

Check it out here

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Been thinking about monetizing your traffic?
Now’s a good time to start

If it’s been on your mind — we just made it easier.

We put together a clear and practical guide for website owners, app developers, and Telegram Mini App creators. It walks you through what traffic monetization is, which formats make sense, and how to choose a setup that fits your platform.

Everything’s broken down step by step — simple enough that even a kid could understand the basicsSo if you’ve been waiting for the right moment to figure it all out — this might be it.

👉  Read the guide
 
 
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Running crypto offers? OnClickA has more than just Mini App Ads.

Mini App Ads perform well for Web3 and crypto, especially when you need interactive formats inside Telegram. But they’re just one of several traffic options we support.

Here are two more proven ways to reach crypto audiences:

1. CPM campaigns
Banners (in-page, slide-in, sticky, premium header) and popunders with flexible targeting by GEO, device, and site. Rates start from €0.24, with top-performing GEOs already tested.

2. Direct placements
We’ve pre-negotiated deals with leading crypto media — no scripts or SDKs needed. You get clear terms and visibility on trusted platforms.

In this article, we break down the formats, current rates, and GEOs that are actually delivering results — so you can decide what fits your offer and goals.

Read the full article

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Yes, it’s true — we now have two Mini Apps from the creators of Hamster Kombat 🐹

Their new title, Hamster Kombat GameDev, is already live — and available via OnClickA.

Why it’s worth testing:
- Access to a large, active, and engaged audience
- Predictable and consistent traffic with daily engagement
- Rewarded-only format = motivated, high-intent clicks
- Early access = fewer advertisers, lower bids, more space to scale

What kind of offers is this traffic good for?
With its high volume, active users, and built-in engagement, this traffic is a great fit for any offer where attention and interaction help drive conversions. Especially good for games, gamified flows, apps, and anything with onboarding.

Give it a try — this might be the kind of traffic your offer has been missing.

Launch is available through your OnClickA manager.

See how it works for your offer

  • 1 month later...
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More data, fewer guesses — Dual Postbacks are live on OnClickA 
Ever felt like your funnel is a black box? You launch a campaign, see some conversions, but what happens in between — no one really knows.

Now you will.

With Dual Postbacks, you can track multiple events in a single campaign — signups, email verifications, deposits, subscriptions, you name it.

- See where users drop off,
- Spot and fix problems early,
- And stop paying for clicks that never lead to revenue.

You can start using Dual Postbacks right now — contact your account manager to set them up and see the difference in your statistics.

P.S. Campaigns with postbacks are now eligible for 5% cashback 
details inside our new article about the feature.
Activate Dual Postbacks today

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Popunders in 2025: The Format That’s Hard to Beat

Advertisers have plenty of tools at their disposal, but some formats are in a league of their own. Popunders are one of them. They combine something you rarely get all in one place: instant reach, simple setup, zero creative requirements, and consistent conversions.

Even in 2025, with a flood of new ad formats, popunders still deliver what’s hard to replicate elsewhere:

  • fast campaign launches without heavy prep work
  • the ability to scale traffic within hours
  • predictable results, even in tough verticals
  • steady performance with the right optimization

In our latest article, we break down:

  • Why experienced advertisers still choose popunders
  • Where they outperform newer formats
  • How to launch and optimize campaigns effectively
  • OnClickA tools that make testing and scaling easy

The focus is on practical strategies that work in 2025 — from campaign setup to performance analysis.

Read the full breakdown

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