Step Into the World of Threads: A New Social Media Platform With Millions of Users

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How can your content stand out in this ocean of information? What algorithms is Threads using to operate? Let’s explore these questions with Dinos as we share some valuable insights below!

1. How Does Threads Work?
Threads is optimized entirely for text-based content. Images and videos are not prioritized for display but serve as complementary elements. The main course here is words and phrases. Conversations on Threads aim to reduce the ambiguity and abstractness often caused by the lack of precise wording, ensuring clearer communication.

Threads creates a healing, calm, and empathetic vibe. With a character limit for each display section, users need to be precise and thoughtful with their words to fully convey their ideas.

2. Types of Content on Threads That Go Viral Easily
Through testing various content types—by posting myself and observing fellow Threaders on the For You Page—I’ve tracked engagement, views, and conversions. For me, content with 400-500 interactions or more is considered viral, as it reaches a wider audience.

Sales content: 5-10% viral
Personal opinion content: 50-60% viral
Question-based or curiosity-driven content: 55% viral
Experience-sharing content: 60-70% viral
Educational, academic, or informational content: 85% viral
Niche expertise or field-specific content: 90-95% viral
Humorous, shocking, or unusual stories: 99% viral (it’s self-explanatory—everyone loves humor and surprises).
Recruitment content: 99.99% receives high engagement, although it’s not strictly viral—probably due to current economic challenges where everyone’s eager to secure a job.
3. A Fertile Ground for Building Personal Brands Around Knowledge, Experience, and Expertise
When we think about writing, we often associate it with notebooks, pens, and learning. In a platform built around “writing,” users are naturally inclined to read. They seek useful information—something they don’t know but want and need to know. This opens opportunities for knowledge, experience, and expertise to shine.

Threads is a safe and peaceful space where users can satisfy their curiosity without fear of judgment. This dynamic makes knowledge-sharing content particularly attractive. Given its launch in a modern era, Gen Z—known for their quick adaptability—dominates the user base. Their curiosity and hunger for learning amplify the demand for educational content.

This provides seasoned professionals with an excellent opportunity to attract Gen Z users striving for self-development. While Threads doesn’t strongly emphasize visual personal branding, it excels in intellectual recognition. Surprisingly, the lack of visual identity can be more of an advantage than a drawback, as it encourages users to confidently share their thoughts.

For those looking to establish a personal brand centered on expertise, Threads offers significant potential. While a single great post might not make you widely known, consistently publishing high-quality content ensures community recognition. Writing-centric platforms inherently foster trust, making personal branding incredibly credible.

4. Tips for Expanding Engagement on Threads
Threads is a relatively new platform with a broad content distribution mechanism. Any public post can appear across the platform’s communal feed, making visibility highly accessible. In fact, its distribution seems even broader than TikTok’s, as posts appear frequently and move rapidly through the feed. To go viral, your content must stand out clearly amidst this flow.

Due to this broad distribution, the lifespan of viral posts typically lasts 2-3 days, after which engagement starts to decline. Here are some personal tips, aligned with my earlier statistics on virality:

Start your post with a strong keyword or phrase to summarize and grab attention. A compelling opening automatically drives engagement.
Tap into audience curiosity or unique perspectives. For instance, one of my posts analyzing Threads’ algorithm succeeded because it catered to users’ curiosity with a relatable benchmark (e.g., “100 likes”).
Encourage comments—posts with higher comment activity are redistributed more widely, increasing exposure.
Post during peak reflective hours. Given Threads’ writing-oriented format, evenings (after work or study) are ideal for user engagement. That said, any posting time can work depending on your audience.
Use clear and visually appealing images if incorporating visuals—this helps grab attention without compromising readability.
Avoid excessive abbreviations. Simple, complete sentences resonate better with readers and build trust.
Leverage emotionally engaging language to create a sense of safety and positivity, fostering connection and interaction.
Two Key Content Types to Prioritize:
Educational, academic, or informational content: 85% viral
Field-specific expertise or experience-sharing content: 90-95% viral
Threads: The Predicted Social Media Trend of 2024
Threads is poised to become the next big trend in social media, offering a unique space for thoughtful, text-driven content.
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Source: Dinos Vietnam