Telegram Ads: The Secret to Boosting Your Conversion Rate Effectively

[dinosvietnam]

Recently, a real-world example shared on the affLIFT community highlighted how combining Telegram Ads with traditional traffic sources can dramatically increase performance. By applying this strategy, an anonymous advertiser managed to increase conversions by 18×, drawing strong attention from the affiliate marketing space. In this article, let’s dive deeper into this emerging ad format and explore its potential.

Evaluating Telegram Ads Potential in Affiliate Marketing

In Vietnam, Telegram Ads are still far less common than Google Ads, Facebook Ads, or TikTok Ads. However, when utilized properly, Telegram can become a high-quality traffic source.

For example, an anonymous publisher—let’s call him Sam—shared his experience on affLIFT. He initially tested a small finance campaign using In-Page Push (IPP), but results weren’t promising. He then expanded his setup and experimented with Telegram Ads.

The outcome was surprising: traffic surged, and the campaign’s conversion rate increased 18× compared to the initial phase.

Setting Up Campaign Objectives

Sam ran this finance-related campaign with a budget of $200 per day for each campaign. The payout model was CPA.

• Language: English

• Operating systems: Android, iOS, Windows, Linux, macOS — each optimized individually

• Devices: Segmented by device group to evaluate traffic quality

• GEOs: Broad targeting across multiple regions

Why Use Telegram Ads for Affiliate Marketing?

Mini-apps within Telegram allow marketers in the finance niche to create engagement tasks, reward users with tokens, and build strong interaction loops. This not only increases traffic but also strengthens direct, high-quality communication with potential customers.

In this case study, Sam built his funnel in two phases:

1. In-Page Push (IPP): Attract users to the Telegram mini-app

2. Telegram Ads: Retarget and nurture engagement, significantly increasing conversions

Performance Comparison: IPP vs Telegram Ads

Test 1 — IPP Only vs IPP + Telegram Ads

Campaign	Impressions	Conversions	CPM	CTR
IPP Only	2,003,229	1,524	0.045	2.387
IPP + Telegram Ads	2,612,741	679	0.021	2.544

The combination clearly improved CTR.

Test 2 — Telegram Ads Only

Campaign	Impressions	Conversions	CPM	CTR
Campaign 1	9,080,458	18,921	0.11	2.77
Campaign 2	830,873	4,272	0.429	5.204

Despite fewer impressions, Campaign 2 achieved significantly higher CTR, showing how optimization impacts engagement.

Geo-Based Performance

Nigeria delivered the strongest results with high impressions, competitive CPM, and superior CTR.

GEO	Impressions	Conversions	CPM	CTR
Nigeria	12,207,842	24,021	0.121	2.886
Pakistan	399,895	5	0.05	2.529
Indonesia	232,001	8	0.003	1.184
Bangladesh	38,834	3	0.011	1.439

OS Targeting Performance

OS	Impressions	Conversions
Android	12,207,842	23,717
iOS	1,131,026	1,482
Windows	1,129,063	30
Linux	69,241	145
macOS	99,506	38

Android dominated both traffic volume and conversions.

CPA Adjustment Across GEOs

GEO	Without Telegram Ads	With Telegram Ads
Nigeria	$0.04	$0.05
Bangladesh	$0.04	$0.05
Pakistan	$0.03	$0.05
Indonesia	$0.03	$0.05

While CPA increased slightly, better engagement made the cost worthwhile.

Why Telegram Ads Outperform In-Page Push

• Higher engagement: Ads appear inside Telegram — less distraction, faster action

• Better targeting: Users are already familiar with mini-apps, especially in niches like finance, crypto, and blockchain

• Scalable & cost-efficient: Flexible CPA control across GEOs

Key Tips for Running Telegram Ads

• Combine multiple traffic sources for long-term stability

• Adjust CPA per GEO to maintain ROI

• Continuously monitor CTR and optimize ad content

Telegram Ads may still be unfamiliar to many affiliates, but Sam’s case proves it’s a high-potential channel — especially for finance and crypto. If you need help testing this traffic source, feel free to join our community for guidance.

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Source: Dinos Việt Nam