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Reputation, trust, and the ability to deliver results are crucial when evaluating company applications for the MonetizeBetter providers directory.
We’re picky about who we accept, and even choosier about how we rank companies.
What is the company’s reputation score?
Internally, we assign a Reputation Score to every company that applies. Reputation Score is meant to reflect each company’s level of real-world trust, experience, and monetization performance. A company’s Reputation Score not only determines who we recommend on MonetizeBetter’s providers directory, but also how they are ranked in our search results.
The ideal MonetizeBetter Company:
- Has positive client reviews
- Is recognized by industry peers as one of the best in the field
- Demonstrates deep technical and domain expertise
- Is positively referenced in industry publications
- Is transparent about process, pricing, and outcomes
- Works to advance and elevate their field
- Participates in their industry through writing, speaking, conferences, interviews, and other outlets
- For companies, it is considered an excellent employer
- Has achieved the highest levels of training and specialization in their respective field
- Shares knowledge with others
- Advocates work hard for their clients
- Does much of their business through referrals and repeat business
- Is positively involved in both their community and industry
Furthermore, we take a dim view of fake or highly manipulated user reviews. Any suspicion of fake or highly manipulated reviews on other platforms to make the company appear better than they are is grounds for exclusion.
It’s all about trust. One question we ask ourselves when evaluating companies is this: Would we feel confident sending a loved one or relative to this company for services?
How we evaluate a company
Below are some of the considerations we evaluate when considering a company’s Reputation Score. Keep in mind that no two companies are alike, and different companies can be assessed in various ways. A 200-person agency will look a lot different from a single-person consultancy boutique – yet they can both have terrific or bad reputations.
1. Overall Presence and Visibility
2. Third-Party Mentions and Links
3. Customer Reviews
4. Social Media Presence
5. Employee Reviews
6. Awards and Accolades
7. Publications and Thought Leadership
8. Certifications and Specialized Training
9. Industry Involvement & Community Impact
10. Regulatory Compliance
How we rank companies
Within each service category and search performed on MonetizeBetter, we rank companies based on three primary criteria:
- Relevance, e.g., the service or location you searched for
- Reputation Score
- Positive Reviews and Endorsements given by the community members
Since multiple companies can share the same Reputation Score, we randomize companies with the same score every 24 hours. This means that different companies get to share the top spots as they are rotated in and out. That said, because we only randomize companies within the same scoring buckets, the companies at the top will always have the highest scores.
Importantly, companies cannot pay for rankings. Our rankings are not for sale. Companies with professional subscriptions on MonetizeBetter can access enhanced visibility – by appearing in multiple categories, for instance – but this does not change their Reputation Score or rankings. Additionally, MonetizeBetter may display sponsored listings where companies can pay for placement, but unlike other listing services, these are always clearly marked.